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価格：3049 円（税込）
発送可能時期：在庫あり |
| A Cannes Lions Jury Presents: The Art of Branded EntertainmentIn 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In The Art of Branded Entertainment they reflect on the winning strategies and campaigns.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror.Dimensions: 21.6 x 13.8 centimetres (0.36 kg)------------------------------------ 当店は、アメリカ カリフォルニアを本店とする海外ショップです。 通関時に関税・輸入消費税が課税される可能性があります。 商品お届けまでに、約1ヵ月かかります。 「伝票番号の追跡サイトへの反映には10日程度かかります」 当店のカード決済代行会社は Rakuten Commerce LLC です。 ------------------------------------
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